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Social Networking: GestaltIT Tech Field Day Confirmed!

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No doubt if you follow things on GestaltIT, you will know that the first Tech Field Day has been confirmed.  Vendors baked in to present their products are (in no particular order): 3Par, Data Robotics Inc, MDS, Nirvanix, Ocarina Networks and Xsigo Systems.

There are a select number of bloggers from the IT community attending (myself included), with interests covering Storage, Networks, Virtualisation and more. The reason the blogging community are interested I think is pretty obvious.  The question is, why would vendors want to do this?

It’s worth taking a step back to look at what the bloggers in question (who also write for GestaltIT) bring to the table.  No doubt there’s the insight and unbiased commentary but probably more important is the ability to access potential customers via a route which traditional marketing can’t deliver.  After all, the bloggers are independent, not paid by the vendors and have built their reputations and followings on this level of impartiality.  Clearly the vendors choosing to present their wares next month both believe in their products and believe that the blogging phenomenon is a better way to get the message out on their products in an impartial manner.

For me personally, I’ll be interested in looking at some technologies I’ve not really seen in detail (Ocarina, Xsigo) plus others I already know. Expect pictures (perhaps some video) and lots of commentary over the course of the two days (November 12/13).

About Chris M Evans

Chris M Evans has worked in the technology industry since 1987, starting as a systems programmer on the IBM mainframe platform, while retaining an interest in storage. After working abroad, he co-founded an Internet-based music distribution company during the .com era, returning to consultancy in the new millennium. In 2009 Chris co-founded Langton Blue Ltd (www.langtonblue.com), a boutique consultancy firm focused on delivering business benefit through efficient technology deployments. Chris writes a popular blog at http://blog.architecting.it, attends many conferences and invitation-only events and can be found providing regular industry contributions through Twitter (@chrismevans) and other social media outlets.
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