Home | Cloud | Interview with Simon Hansford of Attenda at IP Expo

Interview with Simon Hansford of Attenda at IP Expo

0 Flares Twitter 0 Facebook 0 Google+ 0 StumbleUpon 0 Buffer 0 LinkedIn 0 0 Flares ×

This year’s IP Expo at Earls Court in London has a real buzz about it.  I dropped in yesterday and managed to get a quick interview with Simon Hansford, founder of Attenda Ltd, a company offering cloud-based application managed services.  We’ve seen Simon on many a 3Par promotional video (and one of the videos was used in the HP/3Par presentation in Barcelona), so after seeing him on video it was good to finally meet face to face.

After the video interview I quizzed Simon on how his business works.  Clearly offering outsourced infrastructure only works if you can be more efficient and have lower costs than the company you’re providing services to.  Simon indicated that this is where their IP (or “secret sauce” in his words) comes in.  By providing a higher quality of service management, Attenda can meet the service level agreements their customers expect.  This IP allows quicker and better root cause analysis than relying on the native tools provided by the hardware vendors products used by Attenda and obviously this is the value they are providing to their customers.  The video link is below; apologies for the orange tint on everything (and some shaky camera work).  This was recorded on my iPhone 4 as my Flip was full.

About Chris M Evans

Chris M Evans has worked in the technology industry since 1987, starting as a systems programmer on the IBM mainframe platform, while retaining an interest in storage. After working abroad, he co-founded an Internet-based music distribution company during the .com era, returning to consultancy in the new millennium. In 2009 Chris co-founded Langton Blue Ltd (www.langtonblue.com), a boutique consultancy firm focused on delivering business benefit through efficient technology deployments. Chris writes a popular blog at http://blog.architecting.it, attends many conferences and invitation-only events and can be found providing regular industry contributions through Twitter (@chrismevans) and other social media outlets.
0 Flares Twitter 0 Facebook 0 Google+ 0 StumbleUpon 0 Buffer 0 LinkedIn 0 0 Flares ×