Seems like Chris Mellor has struck a raw nerve with EMC and in particular Chad Sakac over this article he wrote for The Register.  Unfortunately Chad’s response makes him appear more like a spoilt child than a marketing professional who’s prepared to take the rough with the smooth in IT marketing.  Of course this isn’t the first time Chad’s been upset with someone’s misinterpretation of his words, as I found out from this article I posted.  It also isn’t the first time Chris Mellor has been under attack as this article from Chuck Hollis shows.  The use of language here is particularly interesting; whilst Chuck criticises Chris “respectfully”, he still describes his words as “ramblings”.

It is completely hypocritical for EMC (and I class Chad as EMC rather than an individual – his blog is clearly driven by and 100% focused on marketing) to expect to give out the criticism yet balk when it is given back.  EMC are as culpable as any vendor in mudslinging.  A quick check of the EMC corporate bloggers finds the following competitor negative posts:

Barry Burke

Barry is particularly focused on insulting the opposition, with some questionable content:

http://thestorageanarchist.typepad.com/weblog/2011/01/3016-commodity-vs-custom-hu-cares.html
http://thestorageanarchist.typepad.com/weblog/2010/07/3008-shame-on-all-of-us.html – (yet EMC do chidish tricks like parking cars outside their competitors and spray painting sidewalks)
http://thestorageanarchist.typepad.com/weblog/2010/03/2044-ibm-dumbs-down-storage-marketing-again.html
http://thestorageanarchist.typepad.com/weblog/2010/03/2045-fud-slinging-reaches-new-lows.html
http://thestorageanarchist.typepad.com/weblog/2010/02/2042-bring-out-your-dead.html
http://thestorageanarchist.typepad.com/weblog/2009/10/2026-whats-in-a-name-ds8700.html
http://thestorageanarchist.typepad.com/weblog/2009/10/2025-rip-ds8300.html
http://thestorageanarchist.typepad.com/weblog/2009/09/2024-stuck-in-the-middle-with-hu.html
http://thestorageanarchist.typepad.com/weblog/2009/06/2011-i-guess-making-sht-up-just-comes-natural-for-hds.html
http://thestorageanarchist.typepad.com/weblog/2009/05/2002-meh-ibm-really-really-doesnt-get-flash.html
http://thestorageanarchist.typepad.com/weblog/2009/02/1038-val—exposed.html – (When EMC liked Chris Mellor)
http://thestorageanarchist.typepad.com/weblog/2008/11/1031-xiv—buy-one-get-one-free-close-out.html
http://thestorageanarchist.typepad.com/weblog/2008/09/1022-are-you-re.html
http://thestorageanarchist.typepad.com/weblog/2008/09/1021-bass-ackwa.html
http://thestorageanarchist.typepad.com/weblog/2008/07/1014-the-laurel.html

The last of these posts could be treated as particularly personal and distasteful, as it pictures IBM employees as Laurel & Hardy.

Whilst Chuck’s ramblings are mostly harmless, he isn’t averse to the odd negative dig – http://chucksblog.emc.com/chucks_blog/2010/09/hitachis-new-vsp-separating-the-wheat-from-the-chaff.html

Who can forget this quality post from 2008; http://chucksblog.emc.com/chucks_blog/2008/08/your-storage-mi.html

Mark Twomey (aka StorageZilla)

Yes, Mark has his fair share too:

http://storagezilla.typepad.com/storagezilla/2011/01/its-going-to-be-a-long-year-for-some.html
http://storagezilla.typepad.com/storagezilla/2010/12/hp-p2000-users-change-the-admin-account-password.html
http://storagezilla.typepad.com/storagezilla/2010/11/dawn-of-the-dumb.html
http://storagezilla.typepad.com/storagezilla/2010/08/fracture.html
http://storagezilla.typepad.com/storagezilla/2010/07/zillas-top-ten-reasons-moshe-yanai-is-leaving-ibm.html
http://storagezilla.typepad.com/storagezilla/2010/05/hitachi-uvm-and-the-mystery-of-the-changing-chart.html “Chief Science Fiction Officer”
http://storagezilla.typepad.com/storagezilla/2010/04/netapp-performance-testing-engineer-tells-it-like-it-is.html
http://storagezilla.typepad.com/storagezilla/2010/03/are-you-using-uvm.html
http://storagezilla.typepad.com/storagezilla/2010/02/virtual-vs-static-provisioning.html
http://storagezilla.typepad.com/storagezilla/2010/02/prestidigitation.html

Chad, you’re coming across more pompous than usual; if you can’t see why people criticise, then look no further than the hyperbole of your own blog post titles.  You say:

“Look, I respect Chris.   He has a job to do.  I think he’s very good at what he does.   But, you simply can’t deny that he titles and structures his posts to be short, punchy, and draw eyeballs. Hey, he’s a reporter.  I understand that. It’s no different that me having my job.”

Yet have titles for your posts such as “VNX = the worlds biggest, most bad a$$, swiss-army knife storage” – surely it’s the pot calling the kettle here….

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Written by Chris Evans

With 30+ years in IT, Chris has worked on everything from mainframe to open platforms, Windows and more. During that time, he has focused on storage, developed software and even co-founded a music company in the late 1990s. These days it's all about analysis, advice and consultancy.